Teleseminar Marketing Funnel Number 1: Free Q and A Teleseminar to Paid Class
If you can speak well over the telephone, you can use teleseminars (topical, prearranged conference calls) to give people interested in your topic a sample of what you know and teach. Then you invite them to sign up for a paid telecourse or other kind of teaching program.
This is a teleseminar marketing funnel I have successfully used numerous times. If you have your own list, this form doesn’t require you to give away any commissions on the paid program. If you don’t have your own list, you can publicize the free teleseminar by online event listings, free announcements in forums and email lists, press releases and ads.
Here are the steps to follow.
Step 1: Announce a free one-hour teleclass in which you’ll answer questions about your topic. On the signup form for the class, include a box where people can kind in their biggest question about the topic. When people sign up, they should receive an automated email informing them of the phone number and access code to use for the free teleclass, in addition as the date and time of the call. Send a reminder email, containing the same information, to all the participants an hour or two before the call is scheduled to begin.
Step 2: keep up the free teleclass. Keep the group muted during the first half, when you answer the best pre-submitted questions in an organized fact. You can also answer applicable questions that no one truly submitted. Then unmute the line for live questions and comments. Make sure you provide real value in your answers instead of come-ons for the upcoming paid program. Begin and end on time.
Step 3: Email those who signed up for the free teleclass (and who may or may not truly have attended) and let them know about the upcoming paid class. Provide a link to the web site that explains it in thoroughness. Send one or more reminder emails about the upcoming paid class to this list.
Optional: Record your free Q&A call and make the recording obtainable to those who didn’t sign up for the Q&A session. Have automatic followups in place pitching the paid class to those who request the recording.
Variation: Ask colleagues to great number a free Q&A teleclass with you. Pitch the paid class both at the end of their Q&A class and in automated followup emails. Use an affiliate program so you can reward your colleagues with a commission for every person who signs up for the paid class by their link.
If you repeat your paid program, you can either repeat the whole course of action above or just offer the free recording of your Q&A teleclass, with automated followups in place that pitch the upcoming paid program.
If you turn your paid class into a home-study program, you can keep your offer of the free teleclass recording up indefinitely on the web, with its automated followup emails. You can then excursion traffic to that opt-in by pay-per-click ads, blog posts or keyword SEO.
I credit this form with tens of thousands of dollars in income, and I look forward to hearing how it has worked for you!