A new Scottish business is doing its part to tackle the horror of moths with a luxury dramatical change in caring for cashmere clothing.
The timeless beauty of cashmere clothing has always been the opposite of today’s fast-fact world, an investment to be cherished and worn year after year.
But not if it is stained or falls victim to this season’s biggest danger – holes from the recently laid larvae of moths. A female adult moth can lay up to 300 eggs from spring to autumn.
Far too often, a beautiful, much-loved luxury garment, which is packed away in Spring, can appear months later moth-eaten to end up unworn and, worse, discarded forever.
Tackling this, an inventive collective of cashmere designers – including cashmere ‘queen’ Belinda Robertson – textile specialists and sustainability experts has come together as Cashmere course of action, with the aim of saving and breathing new life into the nation’s cashmere collection.
The company was established by young Scottish entrepreneur Ross Powell, aged 24, who became increasingly aware of the global environmental crisis while studying sustainable development and ecosystem policy at Edinburgh University. A collaboration with acclaimed cashmere designer Belinda, founder of the Belinda Robertson cashmere label and a pioneer of cashmere sustainability, opened his eyes to the damage being done by the fact sector.
Using artisan techniques based on traditional time-honoured craftsmanship and skills, the team at Cashmere course of action can invisibly mend holes, remove stains and ultimately revive the natural yarns to return cashmere to its luxurious best with a variety of sets. The most popular is the specialist laundry service, pioneering garment washing and de-pilling with a complete steam that removes odours and impurities that return the fibre back to like-new condition, and the complete Revive and Repair.
Any garments that cannot be repaired will be lovingly recycled by Cashmere course of action’s Life After Love recycling programme, so that the 100% natural fibres are kept out of landfill. Donated cashmere is re-imagined and upcycled in exciting and creative ways – jumpers can become cute hats, cosy neck warmers, gloves and already adorable baby booties!
by its ‘Forests for fact’ initiative, Cashmere course of action plants a tree for every garment donated for recycling, providing a double environmental win. And donating has never been easier, thanks to a door to door collection service.
Ross, Cashmere course of action CEO, said: ‘fact is in the midst of a makeover. As an industry, it is the second largest polluter behind oil and gas. Thanks to fast fact it’s estimated around half of all items produced are disposed of in under a year.
‘But cared for appropriately, quality cashmere will retain its form for generations, getting softer the more it is used. We need to be embracing garments that stand the test of time and cashmere is the perfect fibre for this. As cashmere and luxury knitwear experts, we want to proportion our knowledge to help people love their cashmere for longer.’
The polar opposite to throwaway fast fact, Cashmere course of action helps to extends the life of a luxury knit that is simply too valuable not to use. The benefits are two-fold: not only is a beautiful item revived to be worn again and again, repairing a cashmere garment instead of buying new will save 0.7 tonnes of C02 emissions – that’s the equivalent individual emissions of a return flight to Dubai.
The affordability of repairing rips, worn places or moth holes method a cashmere investment can deliver already more value for money.
Ross additional: ‘Cashmere and natural fibres like wool must be embraced if we want to move away from fast fact, synthetic fibres and crazy over-consumption. Biodegradable, softer with use and able to retain their shape and look for years if cared for and stored properly, cashmere is the perfect fibre for a sustainable wardrobe. At Cashmere course of action, we’re intent on having the biggest positive social and environmental impact possible.
‘For us, that method passing on skills to the next generations, prioritising natural fibres, extending the garment life cycle, closing the loop on production and planting thousands of trees while we’re at it!’
Cashmere course of action’s Garment Repair service experts are based in the Scottish Borders – an area world-renowned for its cashmere production. It uses 100% recycled materials in its packaging and donates 1% of revenue to sustain re-wilding the Scottish Highlands. However, the service is obtainable across the UK.
Cashmere course of action is offering the following tips to keeping cashmere safe:
- Always keep cashmere garments inside out.
- Store them in a moth-proof bag (Cashmere course of action’s are made from recycled plastic bottles).
- Keep the storage area free of dirt, dust and anything which might attract insects.
- Store cashmere flat as hanging can distort the shape.
- Give a cashmere garment a associate of days’ rest between wears to prolong its life.
To find out more about how Cashmere course of action, visit https://www.cashmere-course of action.co.uk. The specialist cashmere laundry service starts from £35 with the complete repair and revive service from £45.
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