Howard Hughes and the Silver Slipper
Another of Las Vegas’ most iconic signs belonged to the Silver Slipper Gambling Hall. Originally opened in 1950 on the Last Frontier character, it was named the Golden Slipper because the Silver Slipper name was already taken, but shortly after they opened, the Silver Slipper folded and the name moved to its new home on the Las Vegas Strip. The Silver Slipper was never a big casino, but due to its central Strip location and closeness to the Last Frontier, it was very popular with families and offered the best 49-cent breakfast buffet in town.
I find it interesting from a marketing perspective that most of the Strip hotels used desert or pioneer themes for their casinos: Hacienda, Sands, Aladdin, Dunes, Frontier, Sahara, Desert Inn, Stardust, El Rancho Vegas, and the Bonanza. A few hotels already referenced their Cuban and South Florida roots: Flamingo, Tropicana, and the Riviera.
Considering that hotels and casinos on the Strip didn’t begin sprouting up until the late 1940’s with the El Rancho Vegas and Bugsy Siegel’s Flamingo, it’s interesting that they all chose to stay within a particular set of themes, but then again the mafia has never been known for their creativity or risk taking, unless said risk-taking involves a new and improved style of murder or extortion. I guess they were less concerned about design awards and more interested in the skim.
Riding the wake of the sale of his Trans World Airways for $546,549,171, Howard Hughes came to Las Vegas with an eye on the future and a boatload of cash, but Hughes wasn’t convinced Las Vegas was where he wanted to set up shop. After two years of bouncing back and forth between the East Coast and Las Vegas, and some careful study of Las Vegas’ financial possible, Hughes decided to stay and moved into the two top floors of the Desert Inn with the resolve to reshape the Las Vegas scenery. Why? Who knows, but Howard Hughes found sufficient intrigue to keep him an active participant in Sin City’s growth and with a billion dollar bankroll, he was an moment force. In fact, his name was so big, the Nevada Gaming Commission all but rolled over when it came time to review his application to own a casino. Something that took most possible owners months and years to complete, with Howard Hughes, the ink was dry before his aides left the hearing.
So what’s the Silver Slipper got to do with Howard Hughes? It seems fair to say that when Hughes’ moved to Las Vegas, his apparent bi-polar behavior and companion paranoia was well established. Hughes moved into the Desert Inn with the express agreement he would stay no longer than 2 months. This arrangement was fine with the ownership, but the penthouse suites on the top two floors were earmarked for the hotel’s stable of high-rollers that came to play over the Christmas holidays, and Hughes’ staff who were all Mormons, non-gamblers, non-drinkers, and they just weren’t spending money at the casino or bar. Hughes was asked to leave and when push came to shove, Hughes wrote a check for $13.2 million, assumed ownership of the Desert Inn, and launched a spending spree unlike anything Las Vegas had ever seen.
But Hughes wasn’t satisfied and as his neurosis and paranoia grew. Memories of the McCarthy anti-communist hearing also began to weigh on his psyche. This was amplified by the fact that his suite faced the Silver Slipper Gambling Hall across the street and the rotating slipper rotating on the Strip marquee would mirror light into his room. It not only get him up at night, he got the concept that hidden in the toe of the shoe were cameras with the only intent of photographing the Desert Inn, his suite, and the hotel entrance all in an effort to chronicle his comings and goings. So incensed by the sign, Howard Hughes sent a telegram to his chief aide, “I want you to buy that place, that damn sign is driving me crazy, it goes round and round and round.” On April 30, 1968, Howard Hughes bought the Silver Slipper Gambling Hall for $5,360,000 million, and rumor has it that his first edict was to stop the rotating Silver Slipper and fill it with concrete. Surveillance cameras or not, Howard Hughes would finally get a good night’s sleep. Maybe.
The Hughes Corporation owned the Silver Slipper until June of 1988 when it was purchased by Margaret Elardi who owned the Frontier Hotel and Casino next door. The Silver Slipper was demolished shortly thereafter with plans to expand the Frontier, but a union strike and tough economic times put an end to that.
Today, the iconic Silver Slipper sits perched above Las Vegas Boulevard at the Neon Museum just north of downtown Las Vegas. The slipper is obtainable to see 24/7, but the museum is only open by appointment only. Go to their website for more information about their tours and costs. For anyone who revels in the nostalgia of “Old Vegas,” a trip to the museum is well worth the trip.
Howard Hughes moved to Las Vegas on November 24, 1966 and died on April 5, 1976 at the age of 70. His impact on Las Vegas in the 60’s and 70’s is monumental and came at a time when mafia interests were waning and corporate Wall Street interest was on the rise. We’ll look into this fascinating time in Las Vegas’ history in future posts.