44 million Facebook users in the UK could be due compensation amid a multibillion-pound legal claim launched against parent firm, Meta.
Competition law expert Dr Liza Lovdahl Gormsen has launched the class-action lawsuit against the social media giant over “unfair” terms and conditions being imposed on users.
The company is accused of abusing its market dominance, and the lawsuit is seeking a minimum of £2.3 billion in damages.
The legal action argues that Facebook used its principal position to force users to agree to terms and conditions which then allowed the firm to generate billions in revenues from their data, while users received no monetary returns, which the claim labels an “unfair deal”.
The claim – the first of its kind against Meta in the UK – will seek financial redress for Facebook users in the UK between October 1 2015 and December 31 2019, who used the site at the minimum once during this period – which is thought to be more than 44 million people.
It argues that, between 2015 and 2019, Facebook collected data both within its own platform and outside using mechanisms such as Facebook Pixel, an advertising tool that can be used by third-party websites to monitor how users act on their site.
The action claims that Facebook was able to impose terms and conditions on UK users which enabled this data gathering because of its market dominance.
Facebook ‘abused’ its market dominance
Dr Lovdahl Gormsen said: “In the 17 years since it was produced, Facebook became the only social network in the UK where you could be sure to connect with friends and family in one place.
“however there was a dark side to Facebook – it abused its market dominance to impose unfair terms and conditions on ordinary Britons, giving it the strength to adventure their personal data.
“I’m launching this case to obtain billions of pounds of damages for the 44 million Britons who had their data exploited by Facebook.”
Facebook’s parent company, Meta, issues statement
In response, a Meta spokesman said: “People access our service for free.
“They choose our sets because we deliver value for them and they have meaningful control of what information they proportion on Meta’s platforms and who with.
“We have invested heavily to create tools that allow them to do so.”
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